With the support from the European Union, UNESCO has created an exemplary tourism programme with National Geographic to promote the lesser known European cultural heritage contained in the list of UNESCO World Heritage sites.
Four thematic routes were developed: Romantic Europe, Ancient Europe, Underground Europe and Royal Europe.
Tourists are offered to discover the exclusiveness of almost unknown European sites not by merely visiting tourist attractions but also by allowing them to know the local people’s traditional way of life, local gastronomy and traditional crafts better.
Vilnius, which has all the reasons to make boast of being one of the largest Old Towns in Northern Europe, has been included in the route Romantic Europe along with other six World Heritage Sites.
The capital of Lithuania has always been called a romantic city. The greenery, which decorates and refreshes the daily city life, the bells of churches, which count out the hours, the calmly winding river Vilnia, the Old Town, which is like a tangle of narrow streets, – all this leaves indelible impressions taken by tourists home from Lithuania’s capital. The Old Town of Vilnius was recognised as cultural heritage of all humankind and was included on the UNESCO World Heritage List in 1994.
Vilnius can tell a number of stories and legends to the world. One of the most beautiful ones is the love story of Barbora Radvilaitė, Grand Duchess of Lithuania, and King Žygimantas Augustas of Poland and the Grand Duke of Lithuania which has been circulating for over 500 years. This story continues to inspire everyone to relive love and loyalty which outshine earthly daily values: privileges, proprietary affiliations and restrictive standards.
The implementation of the project is contributed to by the Ministry of Economy and Innovation of the Republic of Lithuania, Vilnius City Municipality, Vilnius Old Town Renewal Agency, public organisation GO Vilnius, public organisation Travel in Lithuania and Brand Lithuania Unit.
More details on the routes are available on the website https://visitworldheritage.com/en/eu
Photo credits: Real is beautiful Stock